For those who haven't seen it (you really should) here is the link: John Lewis advert
Of course, Patrick is very smart and so he negotiated a good deal. No wonder the advert cost £1 million to produce.
Some nasty person produced this spoof advert. Patrick is remaining pretty quiet about the allegation of stupidity being rife amongst penguins. He is simply counting his money from John Lewis with a smug smile. Perhaps that Nordhavn 64 is a possibility after all.......
For those of you who live in countries that don't have such inventive TV adverts, we feel sorry for you. Good beer or huge burgers are a small recompense for having German or US TV adverts inflicted upon you.